Your CRM and tech stack is a product, not a one-time project.

They can either be an expense or an investment that drives growth and revenue.

ENTER GTM OPS AS A SERVICE (GOAAS)

Why should I use "GTM Ops As A Service" as opposed to hiring someone full-time or hiring addition internal full-time employees?

Expertise: Higher level expertise, lower cost.

Cost-Effectiveness & Speed: Less time spent hiring, managing, and training an employee, more results.

Scalability: As your business grows you can scale with us - providing flexible solutions that adapt with your changing requirements without the need for internal resources.

Company Limitations: You want an operational pro, but aren't ready for a full-time operational hire, or you already have an operations pro(s), but want to bring in more expertise and resources.

Consistency: A constant focus on your operations means your tech stack will fuel your growth, not hinder it.

Reduced Risk: Utilizing a service reduces the risk associated with hiring and training new employees, as well as the ongoing commitment to their full salaries and benefits.

 

Why should I focus on GTM Ops at all?

Alignment Across Departments: GTM Ops creates a bridge between marketing, sales, and customer service, aligning goals and strategies which leads to more cohesive business operations.

Data-Driven Insights: GTM Ops focuses on leveraging data across the business to make informed decisions, optimizing everything from sales strategies to customer engagement.

Enhanced Customer Experience: By coordinating the efforts of different departments, GTM Ops ensures a smoother, more consistent customer journey, enhancing satisfaction and loyalty.

Increased Revenue: The ultimate goal of GTM Ops is to boost revenue. It achieves this by improving efficiency, ensuring better lead conversion, and reducing churn through strategic insights and alignment.

Scalability: GTM systems are designed to scale with the business, providing frameworks that support growth without losing operational efficiency or customer focus.

 

What working with us as your GTM Ops Pros looks like

 

Subscription Packages Overview

Whether you need a Revenue Ops, Marketing Ops, or Sales Ops subscription it begins with a comprehensive "People, Process, and Technology Audit" to develop a customized roadmap and plan followed up with a "Data Management and Integrity Sprint".

The next steps of our services will be tailored based on the package you select, alongside the needs identified in the audit and stakeholder interviews.

 

Step 1
People, Process, and Technology Audit
  • Audit your Go-to-Market (GTM) technology stack, including Marketing Automation Platforms (MAP), Customer Relationship Management (CRM) systems, and other GTM tools.
  • Document current processes visually and report on areas of strength, as well as opportunities for improvement - efficiencies, visibility, unlock performance insights.
  • Conduct in-depth interviews with stakeholders to understand processes, pinpoint problems or needs, and gather specific requirements, such as reporting needs.
  • Map out desired end-state systems and processes visually.
  • Develop a strategic roadmap for product development and implementation over a 6-12 month period. Develop 30 day list of quick wins.

Step 2
Data Management and Integrity Sprint
  • Address integrations, correct errors, streamline workflows, and properties.
  • Cleanse data across objects and consolidate fields to enable robust reporting and enhance customer experience

Next Steps - Customized based on Audit & Insights
  • Funnel & Customer Journeny Optimization
    • Optimize lead management processes, including lead routing and scoring.
    • Enhance the sales pipeline for improved throughput and accuracy.
    • Foster marketing and sales alignment through Service Level Agreements (SLAs).
  • Campaign Operations
    • Manage and execute campaigns based on provided briefs, ensuring alignment with overall marketing strategies and objectives.
    • Perform uploads
  • Technology Implementation and Onboarding
    • Facilitate the implementation of new technologies, such as an additional HubSpot Hub or integrating external tools to enhance your marketing, sales, and service tech stack.
  • Training and Enablement
    • Offer comprehensive training sessions for all new tools and processes to ensure smooth adoption and maximize utility.
  • Continuous Improvement and Reporting
    • Develop a single source of truth to suggest and implement improvements that keep your operations agile and responsive to market changes.
    • Provide detailed funnel performance reporting.
    • Regularly review performance data.
  • Customer Success and Support
    • Weekly meetings and ticketing system to provide ongoing support and consultation to address any challenges promptly and to help you achieve and maintain operational excellence.
  • Tech Stack Software Management - Purchasing, Renewals, Negotiation
    • Manage your tech stack administration
  • Additional items as discussed

More about GTM Ops as a Service

RevOps, Sales Ops, or Marketing Ops as a Service

Start on the road to trusting your systems.

Hours Per Week: 5

Meetings: 1 per week

Initial Term: 3 month 

Build the foundation to excellence.

Hours Per Week: 10

Meetings: 1 per week

Initial Term: 3 month 

Scale your GTM quickly and see GTM excellence.

Hours Per Week: 20

Meetings: 2 per week

Initial Term: 3 month 

GTM excellence ASAP.

Hours Per Week: 30

Meetings: 2 per week

Initial Term: 3 month